3 Tips for Creating a Bullet-proof Digital Brand Strategy

“Some of the most creative advertising companies are considered to be the “most creative” because they take an approach to branding in which they take a client’s problem, examine it carefully, turning it around to find every wrinkle, and then create a strategy that addresses each of the problem points using the specific service they have to offer. This is truly the power of branding on display.”

-Daniel Fox Johnston

 

Transform Your Brand Mindset

Branding is more than just creating a logo or tweaking a website; it’s about addressing and overcoming the shortcomings of a current company message, leading to significant growth and transformation. At Still Frame Storytelling, we offer more than just standard branding services. Our global creative team brings a unique, multifaceted approach to the marketing world, ensuring your brand stands out in a crowded marketplace.

Global Expertise and Diverse Services

Any creative team’s diversity enriches their services, and ours is not different. From marketing logos and branding to website development, maintenance, and re-hosting. Working with a creative agency that understands the global market greatly enhances your ability to relate and be discovered by a larger and more global audience.

Unlock Your Brand’s Full Potential

We don’t settle for “almost.” We spend time with our clients to unlock the full potential of their brand. Our goal is to understand your unique offerings and distinctions. We delve deep to uncover what makes you tick, not just to sell your product or service, but to articulate your dream.

 
 

The Three Tips for Creating a Bullet-proof Digital Brand Strategy

 

1. Strategic Branding from the Start

Engage with experts who understand that branding goes beyond a single element. At Still Frame Storytelling, we look at the bigger picture—blogs, emails, videos, and e-commerce. We envision your business’s future and prepare you to step seamlessly into that success. Our strategic approach ensures cohesive and intentional branding, creating a long-lasting positive memory associated with your brand.

 

2. Don’t Settle for “Almost”

So often, clients take what they can get without really examining the true potential of the service, business, or product they are trying to market online. We like to spend time with our clients and unlock the full potential of their brand and explore who they are. You aren’t just trying to make money. You’re trying to offer the marketplace something unique. We want to thoroughly understand its distinctions and yours. We don’t just want to find out what it does. We want to know who you are. 

This is where some marketers, quite frankly, fall short because we don’t use everything we learn up front in the early stages of a campaign. Some of it, we may never use, and this process takes time. We all know how valuable time is, but in investing this time up front, we learn what makes  you tick. We don’t just want to help you sell your product or service. We want to articulate your dream.

 

3. Discover Your Brands Center

Going to hire a branding professional? Spend time getting familiar with yourself and know what you’re bound to like and not like from a design and color standpoint. Of course, helping you to do that is part of what we do, too. We don’t just want to know your favorite color. We want to understand the tones and styles that make you comfortable and make you feel at home so that we can help you project that mood to your brand. 

In brand development, this is the fun part. Do you imagine yourself on a tropical island? Are you a rock singer? A superhero? An activist? We have had clients do all of these, and those imaginings became part of the face they present to the world. Our aim is not just to tell you what we think you ought to do to market yourself. Our aim is to discover and reveal the real you.

 

Daniel Fox Johnston

 

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