At Still Frame Storytelling, our brand animation process begins with animating your logo. This initial step allows us to fine-tune the visual treatment and set the foundation for your brand's style and voice. We start by collaborating with you to understand your brand’s essence, goals, and target audience. By focusing first on the logo animation, we can experiment with various styles, movements, and effects to find the perfect representation of your brand. This process not only enhances the logo but also establishes a visual language that we carry through all subsequent animations.

Brand animation is a powerful tool that elevates your brand’s presence in a dynamic and engaging way. It can be used for social media, on websites, and to make static video pop with color and character. Animations are incredibly effective at capturing attention and conveying messages more effectively than static images or graphics, because they bring your brand to life, making you and your services and products even more memorable. By starting with the logo animation, we set the tone for all other visual elements, establishing a strong foundation for consistency and a strong, cohesive brand identity. This approach helps your audience connect with your brand on a deeper level, and it helps our team develop a stronger picture of what your brand is aiming at.

The brand voice is a crucial aspect of your overall brand identity, and animation plays a significant role in shaping it. The choices made during the logo animation process provide valuable insights into the style and treatment that best represent your brand. These insights guide the development of all animated content, ensuring that every piece is aligned with your brand’s voice and message. From explainer videos to social media animations, our animations are designed to capture attention, convey your message effectively, and create a consistent and engaging brand experience. Explore our portfolio of past clients to see how our thoughtful approach to brand animation, and see how we can bring your brand to life.