At Still Frame Storytelling, we excel in creating robust style guides that ensure your brand's visual and verbal identity is consistently represented across all platforms. Our expertise in developing comprehensive style guides includes traditional PDF formats and modern, interactive tools like Webflow and Figma. These "living documents" evolve with your brand, providing clear guidelines for every aspect of your visual and written communication.

• Traditional PDF Style Guides Traditional PDF style guides are a timeless approach, offering a comprehensive, easily distributable reference for your brand's standards to any collaborators. These documents typically include sections on logo usage, color palettes, typography, imagery style and tone, and brand voice. They serve as a static yet detailed reference that can be shared with internal teams and external partners to maintain brand consistency and often link to resources to bring any designers you are working with up to speed with a few clicks.

• Web-Based Style Guides Utilizing platforms like Webflow and/or Figma, we can also create dynamic, interactive style guides that can be accessed and updated in real-time. These web-based guides are "living documents" that adapt as your brand evolves, ensuring your team always has the most current standards at their fingertips. The interactive nature of these guides allows for easy navigation and a more engaging user experience.

A well-crafted style guide is essential for maintaining brand integrity and ensuring consistency across all marketing materials. If you are a designer, you know how frustrating and time-consuming it can be to have to reverse look up a font or guess at a HEX code only to find it just 1 letter different and your design not on brand. Style guides fix this problem by providing a clear framework that helps designers, writers, and marketers create content that aligns with your brand's identity. This consistency enhances brand recognition and builds trust and credibility with your audience.

Style guides solve a myriad of challenges in the branding and marketing world. They act as a single source of truth for all visual and verbal elements, preventing discrepancies and ensuring that all stakeholders are on the same page. A comprehensive style guide addresses common issues such as inconsistent logo usage, varied color applications, and mismatched typography. By providing detailed instructions and examples, it helps maintain a cohesive brand image across different media and platforms. Moreover, as brands grow and evolve, style guides serve as adaptable frameworks that can be updated to reflect new standards and guidelines, ensuring ongoing consistency and alignment with brand objectives.